Why is Meatloaf Disliked so much.....?

Everytime I mention the word "meatloaf" at my house I immediately get all kinds of moans and groans and the words "yuck" and "gross" start coming out of my family's mouths...I don't get it, I love meatloaf, and you can fix it many different ways. Well, I've come up with a couple of variations from the traditional style that I think will become family favorites...we'll see. Oh, and did I mention that a cold meatloaf sandwich is awesome!!! :-)